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She’s Trending – pH Collective
10621
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Case Study
She's Trending

Develop a narrative that was expressive of the lifestyle of the She’s Trending audience. Use this narrative to enrich the brand and create an online platform dedicated to raising awareness and empowering everyday women to make incredible change in their community

Creative Strategy
Make She Make Sense

With the help from the She’s Trending team, we reinvigorated the concept of community within the organization to build the culture within the company that they wanted to see emulated to their audience. We then organized their brand story into a style guide for employees throughout the company to use as a tool to make sure the She’s Trending message and image remains consistent throughout all of their materials.

View Brand Style Guide
Website Development
Creating a Space for Community

Take the idea of community from a concept to an actual online platform. Our goal was to create an environment online that would become a space for women looking to be inspired and to learn about the women of their own communities who were doing amazing things.

CLIENT TESTIMONIAL

From the launch of our company, pH Collective has conceptualized our company’s ideas into a marketable brand and has been a valued partner in building our brand equity. With quality at the forefront of their mission, pH Collective is always willing to offer their assistance at the drop of a dime. Their ability to effectively communicate, while delivering cutting edge design makes their workflow an asset to our organization.

-Kia Bess, Founder of She’s Trending

Building from the ground up, we took the initial concept of a women-centered community forum and implemented an integrated publishing platform to connect everyday change-makers to each other to generate inspiration and change for the community.

In addition to growth, we also focused on building infrastructure for sustainability. We included custom-made collateral and designs that made sense for the She’s Trending brand and we created a Brand Guide to ensure that visuals and messaging are consistent across the board for both internal staff and external users.

Visit She's Trending