Strengthen the organization’s brand, build a communication infrastructure, and capture the diverse voices of a quickly shifting community.
With input from various stakeholders within the organization, we reinvigorated the logo with a more modern feel, while keeping the consistent look that is linked to the original brand. We also implemented new organization-wide collateral, including business cards, stationary, and templates that are easy for staff to use.
Streamlined messaging for an organization of 100+ employees into a comprehensive Communication Guide that outlines overall mission and program descriptions.
Created a story bank from participants, staff, board members, and friends to tell the story of LTSC and its greater impact in Little Tokyo and beyond. This will be used in messaging from presentations to future reports.
For the signature annual Sake tasting event, we increased social media reach and event attendance interest by more than 1,000%. Facebook page likes also increased from 700 to 2,000+ in organic growth
Developed an annual report that was complementary to LTSC’s overall work against gentrification in Little Tokyo. Worked with program staff and participants to craft compelling stories about the individual people and places affected by a changing community.