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Little Tokyo Service Center – pH Collective
13578
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Case Study
Little Tokyo Service Center

Strengthen the organization’s brand, build a communication infrastructure, and capture the diverse voices of a quickly shifting community.

Brand Refresh

With input from various stakeholders within the organization, we reinvigorated the logo with a more modern feel, while keeping the consistent look that is linked to the original brand. We also implemented new organization-wide collateral, including business cards, stationary, and templates that are easy for staff to use.

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Before Brand Refresh
Before Brand Refresh
Communications Guide

Streamlined messaging for an organization of 100+ employees into a comprehensive Communication Guide that outlines overall mission and program descriptions.

View Communications Guidelines
Story Bank

Created a story bank from participants, staff, board members, and friends to tell the story of LTSC and its greater impact in Little Tokyo and beyond. This will be used in messaging from presentations to future reports.

Social Media

For the signature annual Sake tasting event, we increased social media reach and event attendance interest by more than 1,000%. Facebook page likes also increased from 700 to 2,000+ in organic growth

Before 2015

After 2016

Annual Report

Developed an annual report that was complementary to LTSC’s overall work against gentrification in Little Tokyo. Worked with program staff and participants to craft compelling stories about the individual people and places affected by a changing community.

View Annual Report